Hiring a DFP consultant to navigate the complex system of online advertising is a great way to streamline your business and to save overhead at the same time.
When you bring On Call Ad Ops on board, you get the entire package...20 years of experience in DFP, 10 years of experience working as a DFP consultant, plus you get a team that is dedicated to your success. If you don't do well, neither do we.
It can be a bit counter-intuitive to have an off-site consultant, but the reality of our line of work is that being off-site can actually be a bonus. Ad ops is very detail oriented and an office setting can often be distracting. Being at home allows us to focus on work and work only. We are 2-3 times more productive in our home offices than in any typical office setting...plus it makes us work harder for you!
Before venturing into being a DFP consultant, our founder (Rainey Smith) had been in the online ad ops field for 11 years. Her unique experience in setting up an ad server for every company she worked for made her realize how valuable that could be for so many publishers across the globe.
Since we started in 2010, we have worked with all variety of websites...from small to large. We've set up DFP on sites that never had an ad server (or perhaps had a different one). We've been the ad ops team for multiple sites, supporting sales and marketing as well as working closely with the engineering and editorial teams to ensure that new products and special ad packages were successfully implemented and run.
We want to bring the same value to you and your ad product.
In short, our goal is to make your online advertising world a lot easier to manage.
There is no training to become an ad operations professional...it's just something that you learn as you go. We have 20 years of that learning that we want to bring to you.
We want your focus to be on selling ads and making your site even better to make you more of a profit. By taking on the somewhat confusing job of getting those ads to show up where and when you have promised...we can do just that. You go out and sell and grow your business...we'll be here making what you've done become a monetizing reality.